I give this book 2 stars.
I have to say, I believe in Tom Hopkins methods and training for sales. Except for this book. In reality, his early book, How To Master The Art Of Selling, is really all you need. Also, If you have previously read any of Tom Hopkins’ sales books you have already read this information.
This book is a good effort to help apply the techniques from HTMTAOS to the financial services industry. The problem is that it falls way short. If you are in the financial services business, look into his early book and get that instead. Then take what you need from there and apply it, you’ll learn much more and be much better off for it.
If you don’t have time to do some trial and error testing with his earlier book, then I recommend Million Dollar Financial Services Practice Kindle Version Link This book is very good as a one stop shop for building your financial business, I will review that one next!
Again, I do recommend you still find a copy of HTMTAOS especially if you are new to sales in general.
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